Question 1

What is generative engine optimization (GEO)?

Accepted Answer

Generative engine optimization, or GEO, is the work of making your business the answer AI tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews give when someone asks about your industry. It is the AI era's version of ranking first. If those tools can read your site and trust your authority, they name you. If not, they name a competitor.

Question 2

What is the difference between GEO and SEO?

Accepted Answer

SEO competes for the ten blue links on a search page. GEO competes for the single answer an AI gives, where there is no page two. They overlap, and good GEO still rests on solid SEO, but AI reads and cites sites differently. Altaway optimizes for both, AI first.

Question 3

What is answer engine optimization (AEO)?

Accepted Answer

AEO is another name for the same goal: being the answer an AI or voice assistant hands back, not just a link in a list. Some people say GEO, some say AEO. We focus on the result either way, your business getting named and cited.

Question 4

Why do people say SEO is dead, and is it true?

Accepted Answer

No, it changed. People still search, they just get an AI answer first more often. The sites that win are the ones AI can read and trust. SEO did not die, it grew a new front, and that front is where the early movers are getting named.

Question 5

How do I get my business cited by ChatGPT, Claude, and Perplexity?

Accepted Answer

Two things decide it: whether the AI can cleanly read your site, and whether enough trusted sources vouch for you. Altaway fixes the first directly and builds the second over time, then measures whether your name starts coming up. Get a free visibility score above to see where you stand today.

Question 6

How do I show up in Google's AI Overviews?

Accepted Answer

AI Overviews pull from sources Google can parse and trust on a topic. That means clean, structured pages that answer real questions, plus authority signals from around the web. It is the same foundation as getting cited by ChatGPT, which is why we build for all of them at once.

Question 7

How long does GEO take to show results?

Accepted Answer

Faster than classic SEO, but not instant. The Done With You install is five focused days, your pages start going live in week one, and AI citations build over the following weeks as your authority grows. We re-measure every 90 days and close the next gap.

Question 8

Where does Altaway work, and who is it for?

Accepted Answer

Altaway works remotely with operating businesses across the United States. It is built for businesses doing roughly $250K to $3M in revenue with a real website, service led or product led. Regulated industries are welcome, we work within the rules.

Question 9

What makes Altaway different from other GEO agencies?

Accepted Answer

Most agencies sell the work and never prove it. Altaway scores your site on the same audit we run on our own site, then re-measures every quarter so you watch the number move. Dallin does the work directly, not a junior handed your account.

Question 10

What does a GEO engagement cost, and how do we start?

Accepted Answer

Two options. Do It Yourself is $750 one time and you run the kit. Done With You is $9,500 and Dallin runs a five day install with your team, with an optional AI Visibility Retainer at $1,000 a month to keep it compounding. Start with the free score above, or email Dallin at draltaway@gmail.com with the subject Discovery DWY or Discovery DIY.

AI visibility glossary

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